:root {
  --paper: #EDEEF0;
  --ink: #000000;
  --red: #E10600;
  --hi: #FFE500;
  --grey: #5E5E62;
  --rule: #C9CACE;
  --display: "Archivo", "Arial Narrow", sans-serif;
  --marker: "Permanent Marker", "Comic Sans MS", cursive;
}

*, *::before, *::after { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font-family: var(--display);
  font-variation-settings: "wdth" 100;
  font-size: 1.0625rem;
  line-height: 1.55;
  -webkit-font-smoothing: antialiased;
}
img { max-width: 100%; }
a { color: inherit; }
:focus-visible { outline: 3px solid var(--red); outline-offset: 3px; }

.wrap { width: min(1120px, 100% - 32px); margin-inline: auto; }
.section { padding-block: clamp(64px, 9vw, 112px); }
.visually-hidden, .skip:not(:focus) {
  position: absolute; width: 1px; height: 1px; overflow: hidden; clip: rect(0 0 0 0); white-space: nowrap;
}
.skip:focus { position: fixed; top: 8px; left: 8px; z-index: 10; background: var(--hi); padding: 8px 12px; }

h2, h3 { margin: 0; font-weight: 850; line-height: 1.05; }
h2 {
  font-size: clamp(2.1rem, 5vw, 3.5rem);
  font-variation-settings: "wdth" 70;
  letter-spacing: -0.01em;
  max-width: 18ch;
  margin-bottom: 1.5rem;
}
h3 { font-size: 1.35rem; font-variation-settings: "wdth" 90; margin-bottom: .5rem; }
p { margin: 0 0 1rem; }
.section-lede { font-size: 1.2rem; max-width: 56ch; color: var(--grey); }
mark { background: linear-gradient(transparent 55%, var(--hi) 55%); color: inherit; padding: 0 .1em; }

/* Buttons & links */
.btn {
  display: inline-block;
  background: var(--ink); color: var(--paper);
  font: inherit; font-weight: 750;
  padding: .85em 1.4em;
  border: 0; border-radius: 2px;
  text-decoration: none; cursor: pointer;
}
.btn:hover { background: var(--red); }
.btn-small { padding: .55em 1em; font-size: .95rem; }
.link { font-weight: 700; text-underline-offset: 4px; text-decoration-thickness: 2px; }
.link:hover { color: var(--red); }

/* Header */
.site-header { border-bottom: 1px solid var(--rule); background: var(--paper); position: sticky; top: 0; z-index: 5; }
.bar { display: flex; align-items: center; justify-content: space-between; gap: 16px; min-height: 68px; flex-wrap: wrap; }
.logo {
  text-decoration: none; font-weight: 900; font-size: 1.5rem;
  font-variation-settings: "wdth" 62; letter-spacing: .01em; line-height: 1;
}
.logo span { font-weight: 400; margin-left: .3em; color: var(--grey); }
nav { display: flex; align-items: center; gap: clamp(12px, 2.5vw, 28px); flex-wrap: wrap; }
nav a:not(.btn) { text-decoration: none; font-weight: 600; font-size: .98rem; }
nav a:not(.btn):hover { color: var(--red); }

/* Hero — the marked-up playbook */
.hero { padding-block: clamp(48px, 8vw, 96px) clamp(40px, 6vw, 72px); }
.hero-intro { color: var(--grey); font-weight: 600; margin-bottom: 1.25rem; }
.playbook { list-style: none; margin: 0; padding: 0; }
.playbook li {
  position: relative;
  display: flex; flex-wrap: wrap; align-items: flex-end; column-gap: .4em;
  padding-block: .1em 1.1rem;
}
.old {
  font-size: clamp(2.4rem, 8.4vw, 6.6rem);
  font-weight: 900;
  font-variation-settings: "wdth" 62;
  line-height: 1;
  letter-spacing: -0.01em;
  color: var(--ink);
  background-image: linear-gradient(var(--red), var(--red));
  background-repeat: no-repeat;
  background-position: 0 56%;
  background-size: 100% .09em;
  -webkit-box-decoration-break: clone;
  box-decoration-break: clone;
  animation: strike .55s cubic-bezier(.6,.05,.3,1) both;
}
.fix {
  font-family: var(--marker);
  color: var(--red);
  font-size: clamp(1.5rem, 3.6vw, 2.6rem);
  line-height: 1;
  transform: rotate(-4deg) translateY(-.2em);
  animation: write .35s ease-out both;
}
.playbook li:nth-child(1) .old { animation-delay: .25s; }
.playbook li:nth-child(1) .fix { animation-delay: .75s; }
.playbook li:nth-child(2) .old { animation-delay: .95s; }
.playbook li:nth-child(2) .fix { animation-delay: 1.45s; }
.playbook li:nth-child(3) .old { animation-delay: 1.65s; }
.playbook li:nth-child(3) .fix { animation-delay: 2.15s; }
@keyframes strike { from { background-size: 0% .09em; } to { background-size: 100% .09em; } }
@keyframes write { from { opacity: 0; clip-path: inset(0 100% 0 0); } to { opacity: 1; clip-path: inset(0 0 0 0); } }

.hero-foot {
  display: grid; grid-template-columns: minmax(0, 1.4fr) auto; gap: 24px 48px; align-items: end;
  margin-top: clamp(24px, 4vw, 48px); padding-top: 28px; border-top: 2px solid var(--ink);
}
.lede { font-size: clamp(1.2rem, 2.2vw, 1.5rem); line-height: 1.35; max-width: 34ch; margin: 0; font-weight: 500; }
.actions { display: flex; gap: 24px; align-items: center; flex-wrap: wrap; }

/* Stats */
.stats { background: var(--ink); color: var(--paper); }
.stat-row { display: grid; grid-template-columns: repeat(3, 1fr); }
.stat-row > div { padding: 32px 24px 32px 0; display: flex; flex-direction: column; gap: 6px; }
.stat-row > div + div { padding-left: 24px; border-left: 1px solid #333; }
.stat-row strong { font-size: clamp(2.2rem, 4.5vw, 3.4rem); font-weight: 900; font-variation-settings: "wdth" 62; line-height: 1; }
.stat-row span { color: #B8B9BD; font-size: .95rem; max-width: 26ch; }

/* Services */
.services { display: grid; grid-template-columns: repeat(3, 1fr); gap: 0; border-top: 2px solid var(--ink); }
.services article { padding: 28px 28px 8px 0; }
.services article + article { padding-left: 28px; border-left: 1px solid var(--rule); }
.services p { color: var(--grey); }
.services ul { margin: 0; padding: 0; list-style: none; }
.services li { padding: .55em 0; border-top: 1px solid var(--rule); font-weight: 600; font-size: .98rem; }

/* Why */
.why { background: #fff; }
.reasons { display: grid; grid-template-columns: repeat(3, 1fr); gap: 40px; margin: 48px 0 0; }
.reasons dt { font-weight: 850; font-size: 1.3rem; font-variation-settings: "wdth" 85; margin-bottom: .5rem; }
.reasons dt::before { content: ""; display: block; width: 40px; height: 6px; background: var(--red); margin-bottom: 16px; }
.reasons dd { margin: 0; color: var(--grey); }

/* Process */
.process { list-style: none; counter-reset: step; margin: 0; padding: 0; display: grid; grid-template-columns: repeat(3, 1fr); gap: 40px; }
.process li { counter-increment: step; border-top: 2px solid var(--ink); padding-top: 20px; }
.process li::before {
  content: counter(step); display: block;
  font-size: 3.5rem; font-weight: 900; font-variation-settings: "wdth" 62; line-height: 1; margin-bottom: 12px;
}
.process p { color: var(--grey); }

/* About */
.about { display: grid; grid-template-columns: 1fr 1.3fr; gap: 48px; border-top: 1px solid var(--rule); }
.about-body p { font-size: 1.15rem; max-width: 60ch; }

/* Blog */
.post { border-top: 2px solid var(--ink); padding-top: 24px; max-width: 760px; }
.post-date { color: var(--grey); font-size: .95rem; margin-bottom: .5rem; }
.post h3 { font-size: clamp(1.5rem, 3vw, 2.1rem); font-variation-settings: "wdth" 75; }
.post h3 a { text-decoration: none; }
.post h3 a:hover { color: var(--red); text-decoration: underline; text-decoration-thickness: 3px; }
.post p:last-child { color: var(--grey); max-width: 62ch; }

.post + .post { margin-top: 40px; }
.post-more { margin-top: 32px; }
.blog-title { font-size: clamp(2.6rem, 7vw, 4.4rem); font-weight: 900; font-variation-settings: "wdth" 66; line-height: 1; margin: 0 0 .4em; }
.post-list { margin-top: 48px; }
.post-list .post h2 { font-size: clamp(1.5rem, 3vw, 2.1rem); font-variation-settings: "wdth" 75; max-width: none; margin-bottom: .5rem; }
.post-list .post h2 a { text-decoration: none; }
.post-list .post h2 a:hover { color: var(--red); text-decoration: underline; text-decoration-thickness: 3px; }

/* Contact */
.contact { background: var(--hi); }
.contact .section-lede { color: var(--ink); }
.contact-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 48px; align-items: start; }
.form { display: grid; gap: 6px; }
.form label { font-weight: 700; margin-top: 10px; }
.form input, .form textarea {
  font: inherit; color: var(--ink); background: #fff;
  border: 2px solid var(--ink); border-radius: 2px; padding: .7em .8em; width: 100%;
}
.form textarea { resize: vertical; }
.form .btn { margin-top: 18px; justify-self: start; }
.form-status { min-height: 1.5em; margin: 8px 0 0; font-weight: 600; }

/* Footer */
.site-footer { border-top: 1px solid var(--rule); }
.foot { display: flex; justify-content: space-between; align-items: center; gap: 16px; flex-wrap: wrap; padding-block: 28px; color: var(--grey); font-size: .95rem; }
.foot p { margin: 0; }

/* Promo reel */
.reel { padding-block: 0 clamp(48px, 7vw, 88px); }
.reel-video { display: block; width: 100%; height: auto; background: var(--paper); border: 2px solid var(--ink); border-radius: 2px; }
.reel-caption { margin: 12px 0 0; color: var(--grey); font-weight: 600; }
.reel-wide { aspect-ratio: 16 / 9; }
.reel-tall { display: none; aspect-ratio: 9 / 16; }

/* Long-form pages */
.doc { max-width: 700px; padding-block: 64px 96px; }
.doc h1 { font-size: clamp(2.2rem, 6vw, 3.8rem); font-weight: 900; font-variation-settings: "wdth" 66; line-height: 1; margin: .2em 0 .6em; }
.doc h2 { font-size: 1.7rem; font-variation-settings: "wdth" 80; margin: 2.2rem 0 .8rem; max-width: none; }
.doc p, .doc li { font-size: 1.1rem; }
.doc li { margin-bottom: .5rem; }
.doc .meta { color: var(--grey); }
.doc blockquote { margin: 2rem 0; padding: 0 0 0 20px; border-left: 6px solid var(--red); font-weight: 600; font-size: 1.2rem; }

/* Responsive */
@media (max-width: 860px) {
  .services, .reasons, .process, .about, .contact-grid { grid-template-columns: 1fr; }
  .services article, .services article + article { padding: 24px 0 8px; border-left: 0; }
  .services article + article { border-top: 1px solid var(--rule); }
  .hero-foot { grid-template-columns: 1fr; }
  .reasons, .process { gap: 32px; }
  .about { gap: 8px; }
}
@media (max-width: 640px) {
  .reel-wide { display: none; }
  .reel-tall { display: block; width: auto; max-width: 100%; max-height: 82vh; margin-inline: auto; }
  .stat-row { grid-template-columns: 1fr; }
  .stat-row > div, .stat-row > div + div { padding: 20px 0; border-left: 0; }
  .stat-row > div + div { border-top: 1px solid #333; }
  nav a:not(.btn) { font-size: .92rem; }
  .bar { padding-block: 10px; }
  .site-header { position: static; }
}
@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  .old, .fix { animation: none; }
}
.form .honeypot { position: absolute; left: -9999px; width: 1px; height: 1px; opacity: 0; }